A.P.C. fall/winter 2024 campaign

WELCOME TO THE A.P.C. ACADEMY

For Autumn/Winter 2024, A.P.C. goes back to the drawing board. Taking inspiration from collegiate attire with argyle patterns, logo sweatshirts, and varsity jackets, this collection introduces a contemporary twist on minimal iconic styles with innovative proportions.

Gaia coat, Lucy jacket, Sela shirt, Elisabeth jeans, Plain trainers

Men look: Bobby overshirt, Martin jeans, Journal satchel
Women look: Margot jumper, Sela shirt, Elisabeth jeans, Recuperation satchel

Dave cardigan, Fairfax jeans, Standard T-shirt, Journal satchel, Plain trainers

BACK TO BASICS

The seasonal silhouettes are completed with recycled flannel suits and jackets designed for longevity with sharp details and thoughtful fabric choices. Revisiting the brand’s menswear roots, A.P.C. puts an emphasis on extending its strong tradition in tailoring also across the women’s collection.

Amal jumper, Elisabeth jeans, Charlie cap

Emile Patch jacket, Dany jumper, Standard T-shirt, Renato pants, Recuperation satchel

Grace small bag, Gaia coat

THE VERA BAG

With its supple leather and minimalist, functional aesthetic inspired by the 1990s, the Vera bag is A.P.C.'s big news this season. Spacious yet lightweight, the Vera's soft leather and shoulder carry set it apart from other iconic A.P.C. bags.