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We hosted an exhibition at OFR GRANDE GALERIE to celebrate the launch of our inaugural eyewear collection at the end of May. The event kicked off with a vernissage on Thursday night, May 23rd, and remained open to the public for the following two days.
The vernissage featured a live performance by our founder Jean Touitou alongside friends of the brand, marking the launch of the campaign with a vibrant celebration.
For the following two days, the exhibition was open to the public, showcasing 14 portraits of A.P.C’s friends and family, captured by the legendary Sam Rock. Visitors were also invited to participate in the campaign by having their portraits taken in a free photo studio specifically set up for the occasion, resulting in over 100 portraits and more than 400 photo booth strips.
If you missed the exhibition, you can still take your portraits in the photobooths we’ve installed at the A.P.C. Filles du Calvaire and the A.P.C. Covent Garden stores. Stop by soon!
Opening night of the A.P.C. EYEWEAR EXHIBITION at Ofr Paris
PHOTO STUDIO FOR FREE PORTRAIT SHOTS OF VISITORS WHO WANTED TO JOIN OUR EYEWEAR CAMPAIGN
Campaign portraits shot at our photo studio
Photo studio setup with 4 different backgrounds
Step 1: Choose a pair of sunglasses
Step 2: Get your hair & makeup done
Step 3: Strike a pose, or several
Last step: Receive your A.P.C. campaign images on your phone
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