A.P.C. Spring-Summer 24, a journey through time and space

Reminiscent of Los Angeles and the 1990s, the A.P.C. Spring Summer 2024 collection offers a trip through time and space.

The A.P.C. Spring Summer collection has a strong seafront feel, but not just any seafront: Malibu, as seen in the Crush T-shirt, a subtle nod to the color of the Pacific, the lifeguard cabana and the surfer’s silhouette typical of Southern California.

For women, the first theme of the A.P.C. Spring Summer 2024 collection is a vibrant tribute to the nineties style of Californian beaches.

Photographed by Venetia Scott (former Vogue UK fashion director), the campaign takes this collection outdoors, featuring a young camper couple with a relaxed chic vibe.